Meet Breanne: Homestead’s new Managing Partner

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Back in July, we made a huuuge change—we added three new owners to our team! You’ll get to read about (or meet!) all of them eventually, but today we’re focusing on Breanne, one of the new creative minds behind everything marketing & communications related here at Homestead.

About Breanne:

As the CEO and Co-Founder of Knorth Creative (a super amazing marketing, communications and branding agency), you’ll find Breanne crushing a diet coke between client meetings and busy typing away on her phone or laptop. Even though she’s a very busy bee, you’ll also always find her smiling and full of energy!

With a Bachelor of Commerce in Marketing and Finance from the University of Alberta, Breanne has worked in many different industries. From publishing, to fashion, to banking—and most recently as the Manager of Marketing for the Alberta Cancer Foundation, a place and cause that will forever hold a special place in her heart.

So what sparked Breanne’s love for coworking? It was her beloved days at local ECommerce giant, Poppy Barley, where she was hired as the company's first full-time employee. Back in the day, the company worked out of Startup Edmonton, one of Edmonton’s first coworking spaces. Even after leaving Poppy Barley, Breanne still missed the coworking model—so it’s no shock that she fell in love with Homestead as soon as she walked in. Here she is only a few months later as our Managing Partner! *Mic drop*

When Breanne isn’t busy running her own businesses, you’ll find her supporting local causes, at an XTherapy HIIT class, or hanging out with her precious 2-year-old son, Ellis.

And now for a rapid fire interview with Breanne:

Q: Coffee or tea?

A: Can I pick “none of the above” and instead say Diet Coke? The best caffeine around! :)

Q: What’s your favourite all time pick-me-up song? 

A: Anything I can dance to (especially a classic from the 90s) ... guilty!

Q: Would you prefer to curl up with a blanket and a good book OR tour the River Valley trails on a long bike ride?

A: I’ll never ever turn down the chance for a great workout and, to do it in our beautiful river valley? I’m there!

Q: Favourite ice cream flavour?

A: Cookies and cream 

Q: What was your very first job? Was it part-time or full-time and what did you love most about it? 

A: My first job was working part-time at the Bearyland Store at the Stollery Children’s Hospital. My favourite part about this job was seeing the joy on the sick children’s faces as they picked their favourite item in the store. Little did I know my son would be one of those sick little children one day so it means even more to me now to have helped! 

Q: What’s your favourite part of marketing, design, content or strategy?

A: That’s a tough one. I can’t choose one because one cannot (and should not!) exist without the other. 

Q: If you could go back in time and start University over again, anywhere in the world... where would you go and what would you take?

A: I would go right back to the University of Alberta’s School of Business! The people, the staff, the facility, everything was incredible and I wouldn’t have changed a thing! I take great pride in being a U of A alumni and am so happy to have completed my BComm!

Q: Salty or sweet? 

A: Allllll the salt. And then some more.  

As a social media maven, you bet Breanne’s alllll over social. Find her on Instagram as @breanne_ross, on Twitter as Breanne_Kraus, and on LinkedIn as… well, Breanne Ross!

Meet Alli: our new Community Manager

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If you saw last week’s blog post about Olesia, our new Member Concierge, you probably know that we’ve been adding to our Homestead team. Alli (full name: Allison, but she responds to both) also joined us in mid-June, and even though she isn’t fluent in Russian like Olesia, she’s also pretty rad.

We know, we know, you’re itching to learn more about Alli. We were too, that’s why we hired her. Keep on reading to learn about her toilet paper hanging preference.

About Alli:

With a diploma in PR from MacEwan University and experience working at local startup Pogo CarShare and business accelerator TEC Edmonton, Alli brings a unique perspective to the team. Her passion for entrepreneurship is undeniable and her knack for marketing is inspiring.

Full of freckles and enthusiasm, Alli’s role as Community Manager is to facilitate relationships between members, foster community collaboration and bring new folks into our space. And since she’s a kick-ass marketer, she also helps lead all marketing initiatives, including social media management, event planning, e-newsletter development, and collateral creation.

When she isn’t holding down the fort here at Homestead, you can find her on a downtown patio with a drink in her hand, sunbathing on any beach she can find, or scouting out the best Poutine in Edmonton.

And now for a rapid-fire interview with Alli:

Q: What is your favourite local brand?

A: Right now, I’d 100% say Poppy Barley. Edmonton has so many amazing local brands that I support as much as I can, but PB is something else. Gimme ALL the (ethically made) shoes and accessories!

Q: If you could be from any other decade or era, which would you choose?

A: I mean, I kinda dig 2019. I definitely wouldn’t be in my line of work (digital marketing, social media, etc.) if I was born in the past, which would suck because I love what I do! But if I had to choose, it’d be the 80s. Big hair, neon colours and leotard filled aerobics classes…yeah, I like it.

Q: What is the best piece of advice you’ve ever received?

A: “Pick your hill to die on.” This saying has stayed with me since my PR prof said it in class a few years ago. When it comes to an argument or disagreement, are you willing to risk it all in order to win? Or can you move on and let it go? I’ve learned that it’s almost always the latter.

Oh, and never go to bed angry. And always kiss goodnight. 

Q: Do you have any tattoos?

A: Yep! Got my first one when I was 17 and I now have four. I have a floral foot sleeve with a quote, a large calf piece of my old dog, Strudel, a sun and a lilac branch, both on my left arm. TBH, I’m pretty embarrassed by my first tattoo... But if I like you enough, I might show you.

Q: What is your favourite TV show or movie?
A: Okay this is hard—I’m obsessed with quite a few. I really, really like Mad Men. I’ve watched that one a few times and it never gets old. But for pure entertainment value: RuPaul’s Drag Race. If you can’t love yourself, how in the hell you gonna love somebody else?!

Q: And most importantly… Toilet paper: over or under?

A: Over. I can’t believe that there are actually people on this earth that hang it under. I recently posted this poll on my Instagram story because my roommate hangs hers the wrong way. Spoiler: I won.

Give her a follow on Instagram to peep pictures of cute pups, mouth-watering food, and gin… lots of gin 🍸: @alli.harri

Meet Olesia: the best Member Concierge (ever!)

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If you’ve been in the space lately, you may have noticed a new friendly face at our front desk. Olesia [Oh-lee-see-uh] joined us mid-June along with our new Community Manager, Alli. We think they’re both pretty cool and we’re so, so excited to have them on our team to help strengthen the already-amazing community we have here at Homestead!

We know you’re dying to learn more about our newest addition, so keep on reading to get the inside scoop on this firecracker.

About Olesia:

Born in Uzbekistan and fluent in Russian, Olesia is the first face you’ll see when the elevator door opens. This jack-of-all-trades is currently finishing her Bachelor of Commerce and is taking her LSAT this Fall. We know what you’re thinking: yep, Olesia has beauty AND brains. 

As Member Concierge, Olesia is much more than a greeter. At any given time, you’ll find her nose-deep in invoices and financials, setting up new memberships, and making sure Homestead is spick and span. In addition, she works closely with Alli on social media initiatives, blogging, event planning… you name it.

In her spare time, you’ll find her at the volleyball court or ball diamond, hanging out at her *new* downtown apartment, or downing her sixth coffee of the day.

And now for a rapid-fire interview with Olesia:

Q: What is your biggest fear?

A: I would say that my biggest fear is failure. I have high ambitions and aspirations for the future, but the idea of failing in front of those close to me has always held me back on more than one occasion. 

However, on a less heartbreaking note, I am not the biggest fan of wasps and hornets—I squeal and run away as soon as I see one. 

Q: What is your favourite place you’ve ever travelled to?

A: I actually lived in Tuscany, Italy for three months this year during a study abroad semester. It was incredible! I also travelled around Europe during my time there, and would say Amsterdam and was probably my favourite place. 

Q: If your house was on fire, what two things would you run back in to get?

A: Hopefully my adrenaline would kick in and I would be able to pick up my 70 pound black lab, Nikko. Another thing I would grab is probably my phone/laptop since it has so many memories that I wouldn’t want to lose.

Q: You’re a new addition to the crayon box. What colour would you be and why?

A: Some sort of cute pastel colour. Preferably like a soft baby pink—pretty much everything I own is that colour anyway.

Q: Best thing you’ve ever binged on Netflix?

A:  I’ve binged quite a few shows over the years. I was addicted to Grey's Anatomy for a while (just like every single other girl), but SUITS is definitely my favourite. I aspire to be as badass as some of the characters on there one day.

Q: And most importantly… Orange juice: with or without the pulp?

A: NO PULP! Pulp takes away all the pleasure from drinking juice. Juice is meant for DRINKING, not eating!

Give Olesia a follow! She only accepts Insta requests from those who can spell AND say her name correctly 😉: @tsarlesia

Member Profile: Rodelyn

Photo By: Jake Little

Photo By: Jake Little

Q: What is your name, company and position?

Hi! My name is Rodelyn Gaña-Gregorio. I’m the front desk manager here at Homestead.

Q: What does your company do?

A: We provide a unique and collaborative workspace for creatives, students, entrepreneurs and small businesses alike.

Q: What’s your favourite thing about Homestead?

A: My favourite thing about Homestead is the peaceful yet energetic atmosphere. I like that I can concentrate on my work all the time, while still having time for fun and friendly chats with our members.

Q: What’s one thing everyone should know about coworking?

A: It’s a great space filled with new ideas and creativity, so individuals can work and collaborate in a unique and innovative way.

Q: Tell us a fun, non-work-related fact about you!

A: I love watching movies and I love to cook. I’m also originally from the Philippines! I came here in the year 2014.

Member Profile: Mariah

We have some seriously cool members here at Homestead. Every week, we like to take the time to appreciate one of our awesome members:

Q: What is your name, company, and position? 

A: My name is Mariah Samji, I am the Executive Director of The Infill Development in Edmonton Association (IDEA)

Q: What does your company do? 

A: IDEA is a non-profit association that works to create people-centered communities through education, events and advocacy. Our members are made up of both community members and professional organizations in the infill industry. 

Q: What’s your favourite thing about Homestead?

A: I really like the people who are drawn to Homestead. Everyone in the space is passionate and is incredibly hardworking. We all go through the ups and downs of being risk takers in our industries but through the Homestead community, we can help each other achieve success. 

Q: What’s one thing everyone should know about coworking?

 A: It is incredibly valuable to work next to people who have very different talents than you. 

Q: Tell us a fun, non-work-related fact about you!

A: I love magic and really like that we aren't supposed to know how it all happens. 


Photo by Hayley Wright

Photo by Hayley Wright